NPS calculator (Net Promoter Score)
Measure how likely your customers are to recommend you. Enter the number of answers for each score from 0 to 10, or paste the scores from your survey, and get your Net Promoter Score.
Help: how to use it and FAQ
How to use it
- You enter the data
- Smallo works it out
- You get the result
- Count your answers by score, or switch to paste the scores from your survey.
- Check the totals of promoters, passives and detractors.
- Read your NPS and the share of each group.
Frequently asked questions
How is NPS calculated?
Customers answer how likely they are to recommend you, from 0 to 10. Scores of 9 and 10 are promoters, 7 and 8 are passives, and 0 to 6 are detractors. NPS = % of promoters − % of detractors, so it goes from −100 to 100.
What is a good NPS?
Any score above 0 means you have more promoters than detractors. Many businesses consider 30 or more good and 50 or more excellent, but compare with your own past results and your industry.
How many answers do I need?
The more the better. With fewer than about 30 answers, a few customers can move the score a lot, so watch the trend over time instead of one number.