Engagement rate calculator
Measure how much your audience interacts with a post on Instagram, TikTok, Facebook or LinkedIn. Use followers or reach, and compare your posts with each other.
How to use it
- You enter the data
- Smallo works it out
- You get the result
- Enter the likes, comments, shares and saves of the post.
- Choose followers or reach and enter that number.
- Read the total interactions and the engagement rate.
Frequently asked questions
Should I use followers or reach?
Followers is easy to compare between accounts. Reach shows how many people who saw the post interacted, so it is better for judging the post itself.
What is a good engagement rate?
It changes a lot by platform and account size. Smaller accounts usually have higher rates. Compare with your own average over time.