Markup calculator
Set prices from your cost with a markup percentage, and see the real margin you get. A quick converter shows how markup and margin relate.
How to use it
- You enter the data
- Smallo works it out
- You get the result
- Enter the unit cost and the markup percentage.
- Read the selling price, the profit per unit and the margin.
- Use the converter to switch between markup and margin.
Frequently asked questions
What is the difference between markup and margin?
Markup is profit divided by cost. Margin is profit divided by the selling price. A product that costs $40 and sells for $60 has a 50% markup and a 33.33% margin.
What markup should I use?
It depends on your industry, costs and competition. Start from the margin you need to cover expenses and profit, then convert it to markup with the tool.