Ad ROI and ROAS calculator
Find out if your ads pay off: return on ad spend, ROI, cost per click and cost per sale, from your own numbers.
How to use it
- You enter the data
- Smallo works it out
- You get the result
- Enter how much you spent on the ads in the period.
- Enter the sales and the number of clicks and sales you got from them.
- Read ROAS and ROI. Compare cost per sale with your profit per product.
Frequently asked questions
What is ROAS?
ROAS is return on ad spend: the sales from your ads divided by what you spent. A ROAS of 4 means $4 in sales for every $1 in ads. It does not include your product costs.
What is the difference between ROAS and ROI?
ROAS compares sales to ad spend. ROI subtracts the ad spend from the sales first, then divides by the spend, so it shows the profit you kept. Use ROI if you also know your product margin.